Perfect Mother’s Day Gifts…Discover Key Trends for Your Mother’s Day Displays!15/02/19
Make sure your shop is ready for Mother's Day this year! We share some top consumer trends and merching advice for you to make the most out of the retail day dedicated to mums!
With Mother’s Day rapidly approaching, we’re here to help your customers find that special gift to help express their appreciation and love for their mums.
We’ve seen a growing trend for more considered gifts for Mother’s Day. Gone are the days when you’d buy just a scented candle or a patterned pair of oven mitts for the number one woman in their lives. To celebrate those who brought us into the world, Mother’s Day 2019 is shaping up to include more thoughtful, beautifully-designed gifts that tie into their interests or enable them to look after themselves — namely, gifts that recognise that they’re not just a parent and allow them to have some much needed ‘mum-time’.
Encourage sales during Mothering Sunday by creating in-store or window displays capitalising on the below top consumer trends that feed into mums’ hobbies and interests:
Trend #1: A Beauty Treat For Mums
People tend to forget that mums are people, too — and before they were mums (and had time for it!) they enjoyed looking after themselves and taking pride in their appearance. It can be so tricky for mums to balance some much-deserved time for self-care throughout the busy day filled with school runs, football practice and breastfeeding. For the mums who are often too busy for makeup and grooming but still want to look their best, our Pretty Useful Tools Beauty Multi Tool, Thrive Kit, Travel Toiletry Bag and Travel Manicure Kit are perfect to help them look polished even when they’re always on-the-go.
Trend #2: Mum’s Stylish Home
Many mums are all about cultivating a perfect, lovely living space to ensure that their home is warm and inviting. They have an eye for interior design, selecting décor pieces that really make their home standout. Mums would love to receive thoughtfully selected and beautifully designed products like our Orla Kiely Elephant Cheese Board, Wild Wood 746 Dusty Pink Phone, Orla Kiely Layered Vase Square Flower Rose and Orla Kiely Egg Cups.
Trend #3: The Mum-stagrammer
Millennial mums have been causing a storm on social media by reinventing the way mums portray motherhood. They share the realities of motherhood: the good, the bad and the ugly. Whereas before mums felt a pressure to always be perfect and on top of everything, millennial mums are challenging this with a mindset of ‘we’re doing our best, and that’s okay’. Socially-savvy millennial mums are a very discerning, fun and honest group of women who would love Mother’s Day gifts that are Instagrammable, have a hint of nostalgia and reflect their fresh approach to parenting. Mothers will be on the look-out for products that allow them to express their tongue-in-cheek, candid outlook to motherhood and several of our new SS19 Yes Studio and Happy Jackson lines tap into this trend perfectly: our Yes Studio ‘Everyday I’m Hustlin” Pen, and ‘Detox Donut Water Bottle’ and Happy Jackson ‘Mumtastic‘ Notebook and Travel Mug.